Oneplus and the question of Brand Perception

The year was 2014. Oneplus the chinese start up launched its ‘flagship killer’ Oneplus One in India at Rs 21,999. https://timesofindia.indiatimes.com/mobiles/OnePlus-One-launched-in-India-at-Rs-21999/articleshow/45345575.cmsThe term ‘flagship killer’ itself was coined by Oneplus in order to refer to their devices that gave the end consumer a smartphone with flagship internals at relatively cheap (in fact very cheap for whatContinue reading “Oneplus and the question of Brand Perception”